Learn methodologies for market segmentation, focusing on consumer demographics and psychographics to identify your ideal customer. Explore competitor analysis techniques to assess strengths, weaknesses, and market positioning. Case studies on target market identification and competitor analysis will help refine marketing strategies for better market penetration.
Marketing
Applied Business Studies
$9.9
/ month
speaker of the module: Alev Gokce
Alev Gokce, renowned for her expertise in global brand building and innovation, brings over 30 years of experience in strategic marketing leadership. Beginning her career at Unilever, she went on to hold pivotal roles at The Coca-Cola Company, where she led groundbreaking projects like the development of Coca-Cola BlaK, earning global recognition for her innovative approach.
As the founder of A. Gokce Consulting, she continues to mentor executives and entrepreneurs, inspiring bold actions and guiding them to achieve lasting success in an era of technological disruption.
As the founder of A. Gokce Consulting, she continues to mentor executives and entrepreneurs, inspiring bold actions and guiding them to achieve lasting success in an era of technological disruption.
Alev Gokce
When and how does it go?
8 sessions — 4 weeks of training
Live meetings take place once a month, on Saturdays
8:00 - 9:30 (UTC -4)
New York, USA
17:00 - 18:30 (UTC +1)
London, UK
20:00 - 21:30 (UTC +4)
Dubai, UAE
00:00 - 01:30 (UTC +8)
Singapore
Why marketing, the role of marketing, the scope of marketing
In the studies:
TOPIC 1
November 4
16:00 UTC
Brands – how to create – the marketing strategy, brand house etc.
TOPIC 2
November 6
16:00 UTC
Understanding the global perspective – what it means to market globally
TOPIC 3
November 11
16:00 UTC
Customer centricity
TOPIC 4
November 13
16:00 UTC
Growth strategies, segmentation, critical KPI’s
TOPIC 5
November 18
16:00 UTC
Innovation and its role in marketing/brand building
TOPIC 6
November 20
16:00 UTC
Creating a marketing plan that works
TOPIC 7
November 25
16:00 UTC
A summary – bringing all together in terms of why marketing is crucial for the success of your business and how all different elements link with each other
TOPIC 8
November 27
16:00 UTC
November 4 at 16:00 (UTC +0)
+ Participation at Early Bird price with a discount 90%
+ Online participation in all 8 live lectures with university speakers and professionals
+ Sessions recordings in your personal account after sessions
+ Personal Certificate of completion of the course
+ Online participation in all 8 live lectures with university speakers and professionals
+ Sessions recordings in your personal account after sessions
+ Personal Certificate of completion of the course
-90%
before
[month2] [day2]
[month2] [day2]
Next session
Applied Business Studies
The offer is limited. Have time to get into a private group today.
$9.9
/ month
FULL PRICE: $99.9
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Spain 46117
Contact email:
service@next.university
Calle Gregal, 8
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Spain 46117
Contact email:
service@next.university
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