Become a skilled professional in management with famous teachers and experts from Google, Netflix, Starbucks, and other companies.
Executive director course
Worldwide educational program
speaker
BRIAN TRACY
Brian Tracy is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages.
The World’s largest
online course for executives
online course for executives
Join 20,000 of the world’s brightest minds in business and management, discover and learn new methods of staying online. The all-in-one management course will put you on top with the leading managers and brands.
36
teachers from international companies and well-known brands.
93
countries are linked to our program.
20 000
students from all over the world have already joined the program.
Greetings from Brian Tracy
A world-renowned expert on leadership, motivation, success, and performance.
Meet the main speakers for the course
Matthew Luhn, a storytelling expert with Pixar, brings decades of creative experience. His work on iconic films like "Toy Story" and "Finding Nemo" reflects his storytelling mastery.
Matthew Luhn
Matthew, a sought-after speaker and consultant, inspires global audiences by sharing invaluable insights on storytelling's influence in business and innovation.
Marshall Goldsmith, a seasoned executive coach and influential author, brings decades of expertise in leadership development to professionals worldwide.
Marshall Goldsmith
James Clear, a respected author, focuses on habit formation and behavioral psychology. His internationally acclaimed book, "Atomic Habits," resonates globally.
James Clear
Through engaging writing and impactful speaking engagements, James empowers individuals to cultivate positive habits, fostering lasting transformations.
Renowned for his impactful work in behavioral change, he's significantly reshaped leadership strategies for numerous global organizations, leaving an enduring legacy in the business realm.
Brian Tracy, CEO of Brian Tracy International and a renowned author, specializes in personal and business development training.
Brian Tracy
With over 1,000 companies consulted, seminars delivered to millions in 75 countries annually, and 100+ translated books along with 300+ audio/video programs, Tracy's expertise has profoundly impacted lives worldwide.
christina tracy stein
BOOKING.COM
Jeff Hoffman
STARBUCKS
Howard Behar
CNN, Vodafone
Millen Stamatov
COACH #1
BEZOS LETTERS
Steve Andersen
Jack Canfield
CHR.Hansen
Michael Tracy
Erlanda Upton Augustsson
disney
MATTHEW LUHN
Viable business
education for all managers worldwide
education for all managers worldwide
Quality of business education is highly dependent on the instructors and their expertise. Following extensive research, our team of qualified professionals identified the top 6 skills required for transformational, innovative and organizational growth and curated modules for business executives.
Digital Management
Corporate Development
Leadership
Strategy
Emotional Intelligence
Human Resources
Explore Modules
12 subjects — 12 modules — 12 months of studying.
The course takes place on Saturdays, once a month, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.
The course takes place on Saturdays, once a month, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.
Business Communication
Delve into the art of effective communication in professional settings, dissecting strategies for clear messaging, active listening, and impactful presentations. Explore the nuances of verbal and non-verbal communication, engage with case studies highlighting successful communication practices, empowering you to communicate effectively and build strong professional relationships.
What you will learn from the module:
You'll explore the fundamentals of business writing, persuasive communication techniques, and strategies for effective collaboration and negotiation. By the conclusion, you'll possess the skills and insights necessary to navigate diverse communication scenarios, fostering clarity and influence in professional interactions.
Module #1
April 1 - April 29
What’s included in the module:
12 hours of Applied Business Studies with Waldemar Scorupka, Board Member & CEO with strategic roles in major brands
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Management and Organizational Behavior
Embark on a comprehensive exploration of Management and Organizational Behavior, delving into the core principles shaping effective leadership and organizational dynamics. Explore leadership styles, motivational theories, and the impact of organizational culture on employee behavior and performance. Engage with case studies illustrating successful management practices, empowering you to navigate complex organizational structures and lead teams effectively.
What you will learn from the module:
Throughout this module, participants will immerse themselves in Management and Organizational Behavior. You'll explore leadership theories, team dynamics, decision-making processes, and strategies for fostering a positive organizational culture. By the conclusion, you'll possess a nuanced understanding of management principles and organizational behavior, equipped to lead teams and drive organizational success.
Module #2
May 1 - May 29
What’s included in the module:
12 hours of Applied Business Studies with Martin Zaklasnik, Consulting & IT leader, Sinlei founder, Ph.D.
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Marketing
Uncover the methodologies for market segmentation, understanding consumer demographics, and psychographics to pinpoint your ideal customer base. Delve into competitor analysis techniques, dissecting strategies to evaluate competitor strengths, weaknesses, and market positioning. Engage with case studies illustrating successful target market identification and competitor analysis, empowering you to refine marketing strategies for optimal market penetration.
What you will learn from the module:
You'll learn the art of defining buyer personas, conducting market research, and leveraging data to identify lucrative market segments. Additionally, delve into competitor assessment methodologies, SWOT analysis, and competitive positioning strategies. By the conclusion, you'll possess the skills to effectively identify target markets and conduct comprehensive competitor analyses, enhancing strategic marketing initiatives for business success.
June 3 - June 26
Module #3
What’s included in the module:
12 hours of Applied Business Studies with Michael Kribus, Systems analyst, Agile expert, author, educator
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Finance
Enter the realm of Finance with a focus on understanding cost determination and price setting strategies. Explore methodologies for calculating production, operational, and overhead costs, deciphering the true cost of goods sold. Delve into pricing strategies, analyzing market demand, value-based pricing, and competitive pricing benchmarks. Engage with case studies illustrating successful cost analysis and pricing strategies, empowering you to make informed financial decisions and optimize pricing structures.
What you will learn from the module:
Throughout this module, participants will navigate the critical aspects of determining costs and setting proper prices in Finance. You'll explore cost classification methods, cost-volume-profit analysis, and breakeven analysis to ascertain accurate cost structures. Additionally, delve into pricing methodologies, considering factors such as customer perception, value propositions, and competitive landscapes. By the conclusion, you'll possess the knowledge and tools to determine costs effectively and strategically set prices to maximize profitability and market competitiveness.
Module #4
July 1 - July 29
What’s included in the module:
12 hours of Applied Business Studies with Jakub Jedlinský, Crypto analyst, Altlift co-founder, educator
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Operations Management
Explore topics such as supply chain management, process optimization, and quality control methodologies. Dive into inventory management, lean principles, and logistics, unraveling the keys to streamlining operations for enhanced productivity. Engage with case studies showcasing successful operational frameworks, empowering you to optimize business processes and drive organizational efficiency.
What you will learn from the module:
We will delve into operational strategies, performance measurement, and techniques for enhancing operational excellence. By the conclusion, you'll possess a comprehensive understanding of Operations Management, equipped to implement strategies that drive efficiency and maximize operational performance.
Module #5
August 5 - August 29
What’s included in the module:
12 hours of Applied Business Studies with Waldemar Scorupka, Board Member & CEO with strategic roles in major brands
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Strategic Management
Delve into the methodologies for defining, articulating, and aligning strategic goals with organizational visions. Explore the nuances of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, cascading objectives throughout the organizational hierarchy, and establishing key performance indicators (KPIs) for effective goal measurement. Engage with case studies exemplifying successful strategic goal-setting approaches, empowering you to craft and execute strategic plans that drive organizational success.
What you will learn from the module:
You'll explore the art of translating organizational visions into actionable strategic goals, creating a roadmap for long-term success. Dive into techniques for strategic alignment, performance tracking, and adapting goals to dynamic market landscapes. By the conclusion, you'll possess the expertise to craft and implement strategic goals that align with organizational objectives, fostering sustainable growth and competitive advantage.
Module #6
September 2 - September 30
What’s included in the module:
12 hours of Applied Business Studies with Gennady Polonsky, Next MBA Chancellor, Ph.D., 30+ yrs in global projects
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Management and Leadership
Learn about leadership strategies, team dynamics, and motivational techniques essential for cultivating high-performing teams. Explore the principles of effective team leadership, fostering collaboration, empowerment, and innovation within teams. Engage with case studies exemplifying successful team leadership approaches, empowering you to lead teams to peak performance and success.
What you will learn from the module:
The participants will explore team-building strategies, communication techniques, and motivational leadership styles aimed at maximizing team productivity and cohesion. Delve into the dynamics of leadership, fostering a culture of trust, accountability, and resilience within teams. By the conclusion, you'll possess the leadership prowess to nurture and lead winning teams, achieving organizational goals and driving sustainable success.
Module #7
October 2 - October 30
What’s included in the module:
12 hours of Applied Business Studies with Michelle Xue Wang, Engineer, speaker, author, coach, lecturer
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Human Resource Management
Explore recruitment methodologies, talent sourcing, and selection processes designed to identify and onboard top-tier talent. Additionally, unravel retention strategies, employee engagement tactics, and performance management techniques aimed at nurturing a motivated and committed workforce. Engage with case studies showcasing successful hiring and retention initiatives, empowering you to build and sustain a high-performing team.
What you will learn from the module:
You'll explore recruitment best practices, interviewing methodologies, and strategies for attracting top talent aligned with organizational values. Furthermore, delve into retention strategies, talent development, and fostering a positive workplace culture to retain exceptional employees. By the conclusion, you'll possess the expertise to effectively attract, onboard, and retain top talent, creating a thriving and engaged workforce essential for organizational success.
Module #8
November 4 - November 27
What’s included in the module:
12 hours of Applied Business Studies with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Sales
Uncover the underlying psychological principles influencing consumer behavior, decision-making processes, and buying motivations. Dive into the art of persuasion, understanding buyer personas, and leveraging emotional triggers to drive sales success. Engage with case studies elucidating successful applications of sales psychology, empowering you to craft compelling sales strategies aligned with consumer psychology.
What you will learn from the module:
Explore techniques for building rapport, effective communication, and overcoming objections by understanding the buyer's perspective. Additionally, dissect the role of emotions, cognitive biases, and ethical considerations in the sales process. By the conclusion, you'll possess the insights and strategies to apply psychology effectively in sales, enhancing sales techniques and achieving greater success in converting prospects to customers.
Module #9
December 2 - December 30
What’s included in the module:
12 hours of Applied Business Studies with Florian T. Hochenrieder, Exec at Amazon, COO in consultancy for 25+ yrs.
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]
Entrepreneurship
Dive into the fundamentals of starting, scaling, and sustaining a business, unravel the traits of successful entrepreneurs, and explore the intricacies of identifying and capitalizing on market opportunities. Engage with real-world case studies highlighting innovative entrepreneurial ventures, empowering you to navigate the entrepreneurial landscape with confidence and insight.
What you will learn from the module:
You'll explore the entrepreneurial mindset, strategies for idea generation, business model development, and the significance of adaptability and resilience in entrepreneurial endeavors. By the conclusion, you'll possess the foundational knowledge and tools to embark on entrepreneurial ventures and navigate the challenges of building a successful business.
Module #10
January 4, 2025 - February 1, 2025
What’s included in the module:
12 hours of Applied Business Studies with Florian T. Hochenrieder, Exec at Amazon, COO in consultancy for 25+ yrs.
Group work in a community of professionals
Brian Tracy Workbook
Workshops by Brian Tracy free of charge if paid by [month2] [day2]