EXCLUSIVE VIRTUAL SESSION
FOR NEXT MBA

Richard Branson is Founder of the Virgin Group. Virgin is one of the world’s most irresistible brands and has expanded into many diverse sectors from travel to telecommunications, health to banking and music to leisure. There are now more than 40 Virgin companies worldwide, employing approximately 71,000 people in over 35 countries.Richard has almost 40 million followers on social media and blogs daily on issues ranging from entrepreneurship to the environment and adventure to purpose. He has been named the UK’s number one Twitter user, the world’s most social CEO and the world’s most followed person on LinkedIn.

Sir Richard Branson

exclusive 'atomic habits' WORKSHOP for NEXT MBA

James Clear is a highly acclaimed author and speaker, best known for his transformative book "Atomic Habits." A leading expert in habit formation and productivity, Clear's insights have inspired countless individuals globally to cultivate positive habits for lasting success. His impactful speaking engagements and influential writings solidify his position as a prominent figure in the field of personal development.

James Clear

The future of Marketing

Philip Kotler

Philip Kotler is a globally acclaimed author, professor, and consultant, often referred to as the "Father of Modern Marketing." With a career spanning over six decades, he has left an indelible mark on the marketing world. Philip has authored numerous influential books, including the seminal "Marketing Management," which has become a cornerstone of marketing education worldwide.

What you will learn from the module:

Join us for a captivating lecture on the future of marketing, where we'll dive into how evolving technologies, changing consumer behaviors, and global trends are reshaping marketing strategies for the future. Expect insightful discussions on the necessity of personalization, the emerging potential of new media, and effective strategies for brands aiming to excel in an increasingly complex marketplace.

Also In The Module:

Group assignments

Workbook

BRING IMPOSSIBLE IDEAS TO LIFE

By examining real-world applications and the latest AI technologies, you'll learn to harness AI's potential to drive strategic innovation, improve decision-making, and maintain competitive advantage.

Chris Barton

Chris Barton, co-founder of Shazam, revolutionized music discovery with his audio recognition technology, changing how people connect with music through mobile devices. Beyond Shazam, he’s deeply engaged in the tech world as an advisor and investor, supporting emerging technologies. Chris' dedication to innovation has made him a notable figure in digital entertainment, influencing the development of user-centric technology solutions and the evolution of digital media interaction.

Also In The Module:

Group assignments

Workbook

Strategic Management

Brian Tracy

Brian Tracy is a trainer and writer on personal and business development. He is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
Brian has consulted for more than 1,000 companies and addressed millions and millions of people in thousands of talks and seminars throughout the US, Canada and 75 other countries worldwide. He is the top selling author of 100 books that have been translated into dozens of languages.

What you will learn from the module:

You'll explore the art of translating organizational visions into actionable strategic goals, creating a roadmap for long-term success. Dive into techniques for strategic alignment, performance tracking, and adapting goals to dynamic market landscapes. By the conclusion, you'll possess the expertise to craft and implement strategic goals that align with organizational objectives, fostering sustainable growth and competitive advantage.

Also In The Module:

Group assignments

Workbook

Stay Safe. Navigating AI Ethics and Security in Personal life and Business

Edward Snowden will explore the intersection of AI, ethics, and security, providing vital insights on safeguarding personal privacy and business data in our advancing digital era.

Edward Snowden

Edward Snowden, renowned for exposing NSA surveillance programs in 2013, has deeply influenced global privacy and cybersecurity discussions. With expertise in cybersecurity and data protection, he advocates for digital privacy rights, reshaping worldwide privacy policies and contributing to the dialogue on civil liberties in the digital era.

Also In The Module:

Group assignments

Workbook

Leadership in a Changing World

Lars Silberbauer

Lars Silberbauer is known for his significant contributions as Global Head of Brand at the International Olympic Committee, Senior VP at Viacom, and CMO for Nokia. He's acclaimed as a top speaker, notably at Cannes Lions 2017. Starting his digital odyssey in 2008 with the Danish Broadcasting Corporation, he escalated to Senior Global Director of Digital at LEGO. Celebrated as a Top 25 Marketing Innovator in EMEA by Holmes Report in 2015, Lars's strategies profoundly influence the global market.

What you will learn from the module:

We will explore the cognitive, emotional, and social factors influencing leadership in today's volatile environment, delve into the qualities of effective leaders, and analyze trends and challenges shaping modern leadership strategies. By the conclusion, you'll possess a nuanced understanding of what drives successful leadership, enabling you to craft visionary strategies that resonate with and motivate teams and organizations effectively.

Also In The Module:

Group assignments

Workbook

AI & the Future of Content Marketing

Adebola Olomo

Adebola, a tech enthusiast with a law background, excels in Marketing, Web Development, PR, and Tech Consultancy. She founded a Digital Communications firm in 2009 and has significantly impacted multinational corporations. Now at HubSpot and leading Women in AI Ireland. A mentor to 60+, Adebola holds a Law degree, an MSC in Marketing, and has earned accolades including KMPG's Outstanding Young Person of the Year and a spot among the top 25 Leading Africans in PR.

What you will learn from the module:

Let's dive into how AI is transforming content marketing, from personalized content creation to data-driven strategies and automation. We'll explore cutting-edge tools, AI's role in content optimization, and its impact on consumer engagement. By the end, you'll have a comprehensive understanding of how to leverage AI in your content marketing efforts, enabling you to craft highly effective, targeted campaigns that connect with audiences and elevate your brand in a crowded digital landscape.

Also In The Module:

Group assignments

Workbook

Metaverse

Ambreena is an experienced digital advertising leader with 15 years shaping global brand strategies. Currently spearheading Digital and Media planning at Zurich Insurance. Notable roles at adidas Originals, pioneering luxury collaborations and Metaverse entry, and LEGO, driving award-winning digital products and YouTube dominance. Agency background includes strategic content creation for major brands like Tesco, Pepsi, Unilever, and Virgin.

What you will learn from the module:

Let's explore the journey of brands entering the metaverse, focusing on how digital realms offer unique opportunities for engagement, branding, and new marketplaces. We'll delve into strategies for establishing brand presence, creating immersive experiences, and harnessing the potential of virtual goods and spaces. By the conclusion, you'll understand how to navigate and leverage the metaverse to innovate your brand's interaction with consumers, opening up avenues for unprecedented growth and connection in this rapidly evolving digital frontier.

Ambreena Budaly

Also In The Module:

Group assignments

Workbook

Understanding Artificial Intelligence. Machine Learning

Alan is a seasoned consultant and entrepreneur with roles at McKinsey, Deloitte, and British Telecom. He co-founded Agile Elephant, Broadsight Ltd, and the award-winning DataSwarm Ltd. Alan holds BSc and MSc degrees in Industrial Engineering.

What you will learn from the module:

Let's embark on a deep dive into the realm of Artificial Intelligence and Machine Learning, exploring their foundational concepts, real-world applications, and the transformative potential they hold. We'll unravel the complexities of algorithms, data analytics, and predictive modeling, highlighting how they drive innovation across industries. By the end of this exploration, you'll possess a solid understanding of AI and Machine Learning's roles in shaping the future, equipped with the insights to harness their power for solving complex challenges and driving forward technological advancements.

Alan Patrick

Also In The Module:

Group assignments

Workbook

Social Media STRATEGY

Will Scougal is a dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will"s instrumental role in revolutionizing Snap"s creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.

What you will learn from the module:

Embark on a journey into the dynamic world of social media marketing, where engagement reigns supreme. With the ever-evolving landscape of digital advertising, understanding how to captivate the most engaged audiences on social media is essential. Will Scougal, an expert in this field, will be your guide through the strategies and insights that enable marketers to connect with their audience on a deeper level.

Will Scougal

Also In The Module:

Group assignments

Workbook

Using Video to Better Present Your Digital Strategy

Social Media Expert/Consultant at Nick Guillory Marketing. Boasting 15 years of experience, Nick had the privilege of working with some of the most well-known brands worldwide: Disney, MTV, Shutterstock. Also Nick launched Tasty and brought in over 250 million followers across Facebook, Twitter, Instagram, YouTube, and Pinterest