4 exclusive lectures for NEXT MBA

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.

Seth Godin will give 4 exclusive lectures (every 3 months) for NEXT MBA.

Seth Godin

Artificial Intelligence - What it is, what works, what doesn’t, and what’s next

Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?

Alan Patrick

Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.

Also In The Module

Philip Kotler

Session with Philip Kotler about AI and Technology

NEXT MBA Community

Group assignments

Available if paid before [month] [day]

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about The Future of Marketing

NEXT MBA Community

Group assignments

business storytelling

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

Matthew Luhn

Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business

INSANELY SIMPLE: creating success the steve jobs way

Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.

Ken Segall

Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM

MARKETING STRATEGIES

In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

SMALL DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about about Marketing Analytics

NEXT MBA Community

Group assignments

SEARCh MARKETING

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Internet Marketing

NEXT MBA Community

Group assignments

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

BUILDING CUSTOMER LOYALTY

Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.

Ken Schmidt

Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Loyalty Marketing

NEXT MBA Community

Group assignments

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Content Marketing

NEXT MBA Community

Group assignments

Netflix experience. Leadership strategies.

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

Mitch Lowe

Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Trends in Marketing

NEXT MBA Community

Group assignments

Lessons from the President of Starbucks

Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.

Howard Behar

Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.

The Art & Science of Modern MARKETING

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter

Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Branding

NEXT MBA Community

Group assignments

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Product Marketing

NEXT MBA Community

Group assignments

DIGITAL — GROWTH MARKETING TOOLS

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Jessica Gioglio

Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.

Also In The Module

Philip Kotler

Available if paid before [month] [day]

Session with Philip Kotler about Business Growth

NEXT MBA Community

Group assignments

Questions and Answers