6marketing skills — 12 modules — 12months of studying.
The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
4 exclusive lectures for NEXT MBA
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.
Seth Godin will give 4 exclusive lectures (every 3 months) for NEXT MBA.
Seth Godin
Artificial Intelligence - What it is, what works, what doesn’t, and what’s next
Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?
Alan Patrick
Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.
Also In The Module
Philip Kotler
Session with Philip Kotler about AI and Technology
NEXT MBA Community
Group assignments
Available if paid before [month] [day]
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
Also In The Module
Philip Kotler
Available if paid before [month] [day]
Session with Philip Kotler about The Future of Marketing
NEXT MBA Community
Group assignments
business storytelling
Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.
Matthew Luhn
Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business
INSANELY SIMPLE: creating success the steve jobs way
Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
Ken Segall
Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM
MARKETING STRATEGIES
In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
Session with Philip Kotler about about Marketing Analytics
NEXT MBA Community
Group assignments
SEARCh MARKETING
Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.
Luis Navarrete Gomez
Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.
Also In The Module
Philip Kotler
Available if paid before [month] [day]
Session with Philip Kotler about Internet Marketing
NEXT MBA Community
Group assignments
СommunicationS in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
VP, Corporate Communications at Philip Morris International Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
BUILDING CUSTOMER LOYALTY
Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.
Ken Schmidt
Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.
Also In The Module
Philip Kotler
Available if paid before [month] [day]
Session with Philip Kotler about Loyalty Marketing
NEXT MBA Community
Group assignments
THE FUTURE OF CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
Also In The Module
Philip Kotler
Available if paid before [month] [day]
Session with Philip Kotler about Content Marketing
NEXT MBA Community
Group assignments
Netflix experience. Leadership strategies.
Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.
Mitch Lowe
Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.
Disruptive Marketing: New trends
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Session with Philip Kotler about Trends in Marketing
NEXT MBA Community
Group assignments
Lessons from the President of Starbucks
Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.
Howard Behar
Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.
The Art & Science of Modern MARKETING
How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?
Alex Hunter
Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Brendan Yam
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
Also In The Module
Philip Kotler
Available if paid before [month] [day]
Session with Philip Kotler about Product Marketing
NEXT MBA Community
Group assignments
DIGITAL — GROWTH MARKETING TOOLS
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Jessica Gioglio
Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.
Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.
Price change
1
EARLY BIRD
Until [month] [day] you can buy the course at the Early Bird price with a 75% discount.
Participation in Philip Kotler's Closed Group is available free of charge if you pay by [month] [day].
2
STANDARD PRICE
From [month2] [day2] we will increase the cost for one access to the program.
3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price.
Buy Marketing Director Course before [month] [day] and get access to the Philip Kotler closed group!
LIMITED OFFER!
Once a month, on Saturdays after the module of the main program, a closed group of students gathers in zoom together with Philip Kotler, asks him questions and consults. Get access to 12 monthly sessions with Philip Kotler.
The offer is limited. Have time to get into Kotler's Closed Group for free.
January 13, at 12:00 (UTC +0)
-75%
+ Participation at Early Bird price with a discount 75% (if paid before [month] [day]) + Participation in Philip Kotler's closed group (12 sessions per year) if paid before [month] [day] + Online participation in all modules of first-class training + Module recordings in your personal account + Personal Certificate of completion of the course
When you purchase a program, you have access to the entire course, which lasts 12 modules (12 months of study), and records of additional classes in your account.
Of course we have a course certificate, which means that you have successfully completed a certain number of hours of training and completed all of the course tasks. All certificates have the personal number and your employer will be able to verify its authenticity.
All lessons of the past modules are saved in the personal account. Also, on the page of each module there are presentations made by the speakers (unless the speaker's privacy policy prohibits making the presentation and video of the speech publicly available).
You can see the speaker's time on the website and compare your time zone. Time on our website is in UTC+0 timezone. For example, if lecture starts at 12:00 and you living in Berlin, you will start at 13:00 because Berlin have UTC+1 time.
We are glad to see you on the course! Please send email addresses of your colleagues to service@nextmba.com and we will create accounts for them.