/ SPEAKERS

Meet YOU TEACHERS

How to connect brands with culture through authentic storytelling

LEGENDARY BRAZILIAN FOOTBALLER

RONALDO
LUÍS NAZÁRIO DE LIMA

How to create breakthrough products that seem like magic

Founder of Shazam

Chris Barton

How to turn simple ideas into world-changing companies

Co-founder of Netflix

Marc Randolph

How to build global companies that scale fast and inspire people

Booking com, Co-founder

Jeff Hoffman

How creativity can drive global business success

CEO of Cirque du Soleil

Daniel Lammare

How to build a people-first culture that fuels lasting success

Former President of Starbucks Coffee Company International

Howard Behar

How AI will redefine business, creativity, and leadership

Former Head of Go To Market for OpenAI

Zack Kass

How to stay human in the age of superintelligent machines

PROFESSOR. University of Louisville

Dr. Roman Yampolskiy

How to connect brands with culture through authentic storytelling

Creative strategist (GOOGLE / META)

Georgia Lewis Anderson

How to lead, scale, and make bold decisions like Silicon Valley’s best

Former Executive Business Partner to Jeff Bezos and Eric Schmidt

Ann Hiatt

How to think like Disney and unlock everyday creativity

EX-Head of Innovation & Creativity at Disney

Duncan Wardle

/ PROGRAM

Registration. Coffee

Participants will receive event materials and badges. A great opportunity to network with colleagues and explore the venue.

How to create breakthrough products that seem like magic

Chris Barton, founder of Shazam and one of the first to change how we use our phones, shares how he turned a wild idea into a product used by hundreds of millions. He talks about starting from nothing, convincing people when no one believed, and pushing through every no. This session shows how real innovation happens and what it takes to make the world notice your idea.

Explosive Growth - taking your business to the next level

Jeff has been co-founder of a number of well-known successful startups, including Booking.com, uBid.com and more. Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities.

How to lead, scale, and make bold decisions like Silicon Valley’s best

Ann Hiatt, former chief of staff to Jeff Bezos and Eric Schmidt, shares what she learned working side by side with two of the most influential leaders in tech. She talks about decision-making at the highest level, earning trust, and building a career that puts you in the room where big things happen. Her session will teach you how to think bigger, act faster, and take ownership of your ambitions.

How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds: Lessons from a Career in Sports Marketing

Matt McKie is a leading sports marketer behind campaigns for EA Sports FIFA, Nike, the Olympic Games, and Manchester United. In his talk, he shows how emotion, culture, and curiosity turn fan passion into real brand growth—insights any business can apply beyond the world of sport.

How to think like Disney and unlock everyday creativity

Duncan Wardle, former Head of Innovation and Creativity at Disney, reveals how to unlock original thinking in any team. He shares real stories from Disney’s creative rooms and shows how to turn imagination into results. This session will teach you how to spark bold ideas, build a culture of curiosity, and bring creativity back into everyday business decisions.

AI, Data, and Innovation: What Every Product Leader Must Know

Deborah is a product manager and AI innovator with experience leading teams at Meta on privacy and compliance, and co-founding AirLev, the first air-levitated Hyperloop vehicle recognized by SpaceX. In her talk she shows how to turn cutting-edge technology into real products, and what it takes to drive breakthrough ideas from concept to market.

How to crack the code of TikTok - the insider’s strategy and secrets

Dave Morrissey, TikTok’s E-Commerce & Retail Lead, will cut through the noise on the platform of the decade. TikTok appears daunting to most marketers: everyone wants to master it, yet few know where to start or how to scale. In this session, Dave will reveal the realities of the platform and share the latest tips and tricks to grow your brand across Video, Search, TikTok Shop and more.

Reinventing Brand Engagement in the AI Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

How AI will redefine business, creativity, and leadership

Zack Kass, former Head of Go-To-Market at OpenAI, explains how artificial intelligence is reshaping every industry and what leaders must do to stay ahead. He talks about the real opportunities behind the hype, how to use AI to multiply human potential, and how to prepare your team for the next decade of change. This session is for anyone who wants to understand the future, not fear it.

How to build a people-first culture that fuels lasting success

Howard Behar, former President of Starbucks, shares the leadership lessons that built one of the world’s most loved brands. He talks about leading with values, putting people before profit, and creating a culture where everyone feels ownership. His session will show you how authentic leadership drives growth, loyalty, and long-term success.

The Art of Real Connection: Building Authentic Brands People Feel

Georgia Lewis Anderson, creative strategist and podcast host known for her work with brands like Nike and Soho House, explores how culture, storytelling, and technology shape the way we connect. She talks about authenticity in communication, building modern brands with personality, and finding your true voice in a noisy world. This session will help you craft stories that resonate and lead with creativity that feels real.

The Psychology of Sales: How to Sell Anything to Anyone

Why do people say yes? What makes them trust you in seconds? Jordan breaks down the core psychological triggers behind buying decisions and shows how to use them with precision and integrity. Whether you're pitching an investor, closing a client, or launching a brand — this talk will change the way you communicate forever.

The Future of Humanity in the Age of Artificial Intelligence

Dr. Roman Yampolskiy, director of the Cybersecurity Lab at the University of Louisville and one of the leading global experts on AI safety, explores the profound risks and opportunities of artificial intelligence. He explains what happens when machines surpass human intelligence, how to align AI with human values, and why ethics must guide innovation. This talk will challenge how you think about progress, control, and the future of our species.

How to Build a Global Brand through Creativity, Courage, and Reinvention

Daniel Lamarre, President of Cirque du Soleil, shares how he turned a small Canadian troupe into a global entertainment phenomenon. He talks about creativity as a business strategy, leading artists and executives under one vision, and reinventing live experiences for audiences worldwide. His session shows how imagination, courage, and strong leadership can build a brand that never stops inspiring.

How to Turn an Idea into a Global Company

Marc Randolph, co-founder of Netflix, shares the real story of how one bold idea reshaped the way the world watches entertainment. He talks about starting small, testing fast, and staying obsessed with the customer. This session teaches how to think like a founder, build a culture of experimentation, and turn vision into lasting impact.

/ venue

Olimpic Arena
Carrer de Ponent, 161, 08912 Badalona, Barcelona, Spain

/ Organizer

next mba

The NEXT MBA offers affordable, practical and innovative learning from leading business professionals. The program now has over 50,000 students from 120 countries.

Our speakers are industry giants: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith, Shazam co-founder Chris Barton and other professionals from world-renowned companies: Meta, Apple, Lego, Adidas, Pixar, SpaceX, Paramount, NVIDIA, Beats by Dre.

Meet the unique panel of experts from the world’s leading companies. Don’t miss the chance to gain insights directly from recognized professionals and accelerate your growth in business and innovation.

!

This offer is limited by [month] [day]

/ SPECIAL OFFER

Buy any ticket by [month] [day] — get 1-year access to NEXT MBA

Buy any ticket to the forum and get full access to the NEXT MBA platform for free.

NEXT MBA speakers: Philip Kotler, Seth Godin, Brian Tracy, James Clear (Atomic Habits), Marshall Goldsmith and other professionals from world-renowned companies.

You will receive one year of full access to the complete NEXT MBA online program — all live courses, recordings, learning materials, and certificates, immediately after purchasing any ticket to the forum.

Basic

General seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

Standard

Standard sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

General registration desk

Learning Materials

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

Business

Business sector seating

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

Business lounge (coffee breaks)

Learning Materials + Recordings

Personal Certificate

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

VIP

VIP sector seating (front row)

Simultaneous translation: Spanish, Portuguese, French, Italian, German

Dedicated registration desk

VIP lounge (lunches and coffee breaks)

Learning Materials + Recordings

Personal Certificate

Access to Exclusive VIP-Sessions

Limited Offer: Buy your ticket before [month] [day] and receive exclusive 1-Year NEXT MBA Online Program

1990€

990€

If you pay before [month] [day]:

If you pay before [month] [day]:

599€

1199€

599€

299€

If you pay before [month] [day]:

/ BUY

If you pay before [month] [day]:

199€

399€