Program of study

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How to Create Rapid Brand Transformations. Lessons from LEGO, the Olympics and MTV

Discover the secrets behind rapid brand transformations from industry leader Lars Silberbauer, who has driven success at global giants like LEGO, MTV, the Olympics. Lars will share proven strategies for revitalizing brands, fostering innovation, and navigating complex markets to achieve extraordinary growth.

Creating Unbreakable Bonds in Sports: What Other Industries Can Learn

Matt McKee will share how companies can stay competitive in the era of digital transformation. Discover cutting-edge strategies for driving innovation and developing leaders who can adapt to new technologies and rapidly changing market conditions.

Reinventing Brand Engagement in the Digital Age

Will Scougal, an expert in creative strategies with experience at Snapchat and Twitter, will reveal key insights on how brands can stay relevant in today’s fast-changing digital environment. Learn how to leverage innovative digital strategies—from immersive content to platform-specific marketing—to engage audiences and enhance brand loyalty.

Guide to leading the launch of breakthrough next generation services in media, commerce and Al

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studio, Brendan has led development of new digital businesses and brands for large and growth stage media & tech companies for 20 plus years, and is currently building at the intersection of content, commerce and AI.

Navigating the Future: Key Technology Trends Shaping Our World

Raquel Yam is the Executive Director of the Institute of Interactive Technologies, a research institute in Human-Computer Interaction affiliated with Carnegie Mellon University and Instituto Superior Técnico. She oversees the research unit, ensures financial sustainability, and leads the staff team. With over 20 years of experience in the media industry at companies like Viacom, Daily Motion, and Barnes & Noble, Raquel has a strong background in leading innovative projects in digital media and digital technologies.

Brand Development and Marketing Strategy

Alev Gokce will reveal the core elements of building a strong brand and developing effective marketing strategies. In this session, Alev will share practical approaches to aligning product offerings, market positioning, and communication strategies to drive growth and achieve long-term success in a highly competitive landscape.

International Marketing

Recognized as the "Father of Modern Marketing," he has been shaping the field for over 60 years. His book Marketing Management has become the cornerstone of marketing education.

Entrepreneurship

A globally renowned expert in success and business strategy, Brian Tracy has spent decades studying what makes entrepreneurs thrive. His Entrepreneurship module distills years of experience into actionable insights, providing a roadmap for building, growing, and scaling a successful business in any industry.

The Change We Seek to Make

Prepare to be inspired by a master of marketing and innovation, Seth Godin, in his captivating lecture on "Creative Marketing: The Change We Seek to Make." In this thought-provoking presentation, Seth will take you on a journey through the dynamic world of marketing, challenging conventional wisdom and shedding light on the power of creativity to drive positive change.

Seth Godin, hardly needs introducing! He is a renowned American author, a dot.com entrepreneur, and marketing guru. He is perhaps best known for his pioneering work in the field of marketing and recognized for his powerful insights in business and leadership. His writing is legendary, having produced many influential books – with such great names like; ‘Permission Marketing – changing strangers into friends and friends into customers’ and "Purple Cow – transform your business by being remarkable" and "The Linchpin – Are you Indespensible?" To name but a few!

The Wolf of Wall Street

Jordan Belfort is a living legend, globally known as The Wolf of Wall Street. His name is synonymous with sales mastery, leadership, and success. Having journeyed from the heights of the financial world to becoming one of the most sought-after business speakers, he continues to inspire millions.
At the forum, Jordan will share his battle-tested techniques to help you master the art of persuasion and achieve outstanding business results

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