Become a skilled marketer. Speakers include Philip Kotler and experts from Facebook, Samsung, Lego, and other companies.
Master in Marketing
Worldwide educational program
SPEAKER
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
The World's Largest Marketing Course
Join 25,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
25 000
students from all over the world have already joined the program.
Greetings from Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Chicago
PHILIP KOTLER
Copenhagen
Marisha Lakhiani
MINDVALLEY
MINDVALLEY
California
GUY KAWASAKI
CANVA
CANVA
Dublin
Dave Morrissey
FACEBOOK
New York
Lars Silberbauer
VIACOM, MTV
VIACOM, MTV
London
ALLEN HULL
1000 HEADS
1000 HEADS
London
Rupert Fleming
SAMSUNG
SAMSUNG
San Francisco
Eric Oldrin
Meta
Meta
San Diego
MARI SMITH
Facebook EXPERT
Facebook EXPERT
New York
London
Martin Lindstrom
JESSICA GIOGLIO
LAWS OF STORYTELLING
LAWS OF STORYTELLING
Meet your
Teachers
Teachers
New York
Our teachers are well-known experts from international companies, and their lessons bridge valuable insights and real life cases.
Kristen Mirek
NICKELODEON
NICKELODEON
Learn
from the World's
best
from the World's
best
Get a new qualification as a global marketer
Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 6 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Digital tools
SMM Trends
Building a strong brand
Marketing analytics
Digital
strategies
strategies
Technologies and trends
Explore Modules
6 marketing skills — 12 modules — 12 months of studying.
The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
MARKETING STRATEGIES
In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
SMALL DATA
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
AI & the Future of Content Marketing
Adebola, a tech enthusiast with a law background, excels in Marketing, Web Development, PR, and Tech Consultancy. She founded a Digital Communications firm in 2009 and has significantly impacted multinational corporations. Now at HubSpot and leading Women in AI Ireland. A mentor to 60+, Adebola holds a Law degree, an MSC in Marketing, and has earned accolades including KMPG's Outstanding Young Person of the Year and a spot among the top 25 Leading Africans in PR.
What you will learn from the module:
Let's dive into how AI is transforming content marketing, from personalized content creation to data-driven strategies and automation. We'll explore cutting-edge tools, AI's role in content optimization, and its impact on consumer engagement. By the end, you'll have a comprehensive understanding of how to leverage AI in your content marketing efforts, enabling you to craft highly effective, targeted campaigns that connect with audiences and elevate your brand in a crowded digital landscape.
Adebola Olomo
Artificial Intelligence - What it is, what works, what doesn’t, and what’s next
Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?
Alan Patrick
Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.
Taking Adidas into the Metaverse
Ambreena is an experienced digital advertising leader with 15 years shaping global brand strategies. Currently spearheading Digital and Media planning at Zurich Insurance. Notable roles at adidas Originals, pioneering luxury collaborations and Metaverse entry, and LEGO, driving award-winning digital products and YouTube dominance. Agency background includes strategic content creation for major brands like Tesco, Pepsi, Unilever, and Virgin.
What you will learn from the module:
Let's explore the journey of brands entering the metaverse, focusing on how digital realms offer unique opportunities for engagement, branding, and new marketplaces. We'll delve into strategies for establishing brand presence, creating immersive experiences, and harnessing the potential of virtual goods and spaces. By the conclusion, you'll understand how to navigate and leverage the metaverse to innovate your brand's interaction with consumers, opening up avenues for unprecedented growth and connection in this rapidly evolving digital frontier.
Ambreena Budaly
SMM TRENDS
Will Scougal is a dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will"s instrumental role in revolutionizing Snap"s creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.
What you will learn from the module:
Embark on a journey into the dynamic world of social media marketing, where engagement reigns supreme. With the ever-evolving landscape of digital advertising, understanding how to captivate the most engaged audiences on social media is essential. Will Scougal, an expert in this field, will be your guide through the strategies and insights that enable marketers to connect with their audience on a deeper level.
Will Scougal
Using Video to Better Present Your Digital Strategy
Social Media Expert/Consultant at Nick Guillory Marketing. Boasting 15 years of experience, Nick had the privilege of working with some of the most well-known brands worldwide: Disney, MTV, Shutterstock. Also Nick launched Tasty and brought in over 250 million followers across Facebook, Twitter, Instagram, YouTube, and Pinterest
What you will learn from the module:
Let's examine the pivotal role video has played in revolutionizing social media and enhancing digital strategies. We'll delve into the evolution of video content, its impact on user engagement, and strategies for effectively integrating video into your social media plans. By exploring successful case studies and the latest trends, you'll gain the skills to create compelling video content that resonates with your audience, amplifies your digital presence, and drives your brand's message home in the visually driven world of today's social media landscape.
Nick Guillory
How to do Large Campaigns in the Changing World
Rishi Mohan, Head of Marketing at Nuverse, ByteDance's gaming publisher, is renowned for his mind-blowing brand activations. With a career spanning finance, technology, and gaming, he has held key roles at top companies like Riot Games and 505 Games. Rishi's strategic vision has fueled the growth of global brands, and he"s played a pivotal role in shaping Riot Games' brand identity. He's an expert in his field, holding an MBA from UCLA Anderson School of Management and frequently teaching seminars at colleges nationwide.
What you will learn from the module:
Learn how to navigate the changing dynamics of marketing, harness emerging trends, and achieve impactful results in an era of constant transformation. Don't miss this opportunity to gain valuable insights from a marketing powerhouse and elevate your campaign strategies for today"s dynamic world.
Rishi Mohan
How Lego Became World Champions of Social Media
Lars Silberbauer is known for his significant contributions as Global Head of Brand at the International Olympic Committee, Senior VP at Viacom, and CMO for Nokia. He's acclaimed as a top speaker, notably at Cannes Lions 2017. Starting his digital odyssey in 2008 with the Danish Broadcasting Corporation, he escalated to Senior Global Director of Digital at LEGO. Celebrated as a Top 25 Marketing Innovator in EMEA by Holmes Report in 2015, Lars's strategies profoundly influence the global market.
What you will learn from the module:
This session will unveil the secrets behind building a winning social media presence, from engaging content creation to fostering vibrant online communities. Discover the innovative tactics and strategic planning that can catapult a brand to the forefront of digital engagement, driving brand loyalty and customer interaction to unprecedented levels. Whether you're looking to revitalize your company's social media strategy or curious about the dynamics of digital success, this lecture offers valuable lessons on achieving excellence in the ever-evolving landscape of social media marketing.
Lars Silberbauer
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
SEARCh MARKETING
Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.
Luis Navarrete Gomez
Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.
СommunicationS
in the era of chaos
in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
VP, Corporate Communications at Philip Morris International
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
THE FUTURE OF CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
DIGITAL TACTICS: NON-STANDARD MARKETING
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Kristin Mirek
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
Disruptive Marketing: New trends
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Launching Next Generation Services
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Brendan Yam
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
DIGITAL — GROWTH MARKETING TOOLS
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Jessica Gioglio
Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.
About NEXT University
Quality education is considered to be privilege, expensive and limited. NEXT University aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.
We believe that quality education should not be a privilege and should be accessible to every person on the planet. Our mission: Make quality education accessible to the whole world and educate 1 billion people by 2030.
We believe that everyone in the world has the right to an excellent education, which is why the price of our courses is so affordable.
We believe that quality education should not be a privilege and should be accessible to every person on the planet. Our mission: Make quality education accessible to the whole world and educate 1 billion people by 2030.
We believe that everyone in the world has the right to an excellent education, which is why the price of our courses is so affordable.
Feedback
Our customers say Excellent
4.5 out 5
Nov 23, 2024
Clement Tyav
The best MBA program you can ever be…
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Nigeria
Brazil
I am so glad that I entered NEXT MBA. All the sessions are amazing so far. The backoffice team are amazing, thanks a lot to Michael and Dmitry that keeps every session so organized and sharp on time. If you are looking for real experience with real classmates and great professors, your place is here, ate Next MBA.
I am so glad that I entered NEXT MBA.
Mari Petek
Oct 26, 2024
Oct 24, 2024
Nur Ali Tejani
Innovation Journey
The key to driving innovation in your work is creating a daily culture of learning. Beyond learning, it's essential to share your knowledge because sharing not only builds confidence but also helps us grow together. As the saying goes, true innovation happens when we work together as a team, not just as a group.
Pakistan
Sep 28, 2024
Raymond
Dr. Kamal Fayad on AI lecture
Dr. Fayad gave one of the best AI updates on AI analytics and Customer DNA, giving examples and even going over the Q&A I have attended for a very long time. I thoroughly enjoyed it, leaving me well informed yet hungry for more information, this time more focused on the segments I wish to be more informed on. Well done! Thoroughly recommended!
Australia
Pakistan
To day it was my first session. I enjoyed the learning from the presenters. First lecture on vision and traction was fibulas one. Likewise, the second session on HR Management was outstanding too.
To day it was my first session
Syed Wali Shah
Oct 19, 2024
Feb 8, 2024
Alison Curry
Interesting and engaging topics & cohort
I took Seth Godin's altMBA and very much enjoyed the learning and the cohort. This course is also interesting and engaging. I am in my first module, with Thomas Lahnthaler, Human Centric Leadership, and loving it!
United States
Oct 19, 2024
Geh Bodwine Nong
Very very good
Very very good, so practical and worth it. Was so inspired by the EOS approach especially the section on vision in relation to people, data, traction etc.
Cameroon
Pakistan
A wonderful topics under the umbrella of HRM today in the first 3 session and the 4 session by the Sir Brain Tracy is mind boggling.
Nur Ali Tejani (LearnTech.pk)
Nur Ali Tejani
Oct 19, 2024
Sep 28, 2024
Oliveiros Dias Jr
I enjoyed the presentation
I enjoyed the presentation. It was straight to the point and introduced me to several technologies that I was unfamiliar with. I also liked the questions related to data privacy. This is also a very important issue for me.
Brazil
Updated Sep 7, 2024
Ramón Bolivar
Look for more Vislaul support on top of only listening.
In general, NEXTMBA has been a great and rewarding experience and to me. Very up-to-date, interactive, and sharping improving quality and integrating new concepts. Great and big applauses!!
In rrgard to the class of today, I am more visual and auditive than auditive. This is why I much appreciate when both are combined, this is, when a lecture is plenty of visuals that I can easily follow while the Lecturer gives her/his speech.
In rrgard to the class of today, I am more visual and auditive than auditive. This is why I much appreciate when both are combined, this is, when a lecture is plenty of visuals that I can easily follow while the Lecturer gives her/his speech.
Venezuela
Albania
It's a very affordable program, very engaging, with some great top-of-the-industry presenters, who will give you invaluable insights for your businesses.
I have taken some gold nuggets and applied them.
The community is amazing too, you have a lot to learn and there is a huge opportunity. Eg I am collaborating with another company from the NEXT MBA community, which is amazing.
I have taken some gold nuggets and applied them.
The community is amazing too, you have a lot to learn and there is a huge opportunity. Eg I am collaborating with another company from the NEXT MBA community, which is amazing.
Amazing overall program 10/10
Olsi Xhaferaj
Feb 3, 2024
Jul 24, 2024
Vasylysa Sheinina
Great and very informative courses, professional lectors and fun experience!
I loved the lectures by Jakub, he made learning of financial topics both accessible and fun, I enjoyed every lecture and felt both seen and heard, even in an online format. I appreciate this lector!
Israel
Jul 1, 2024
Irwan Effendi
Definitely worth much more than what I pay for
I bought 3 courses and paid about USD40 in total.
I have attended several sessions and this is my opinion based on my experience with Next MBA in comparation with other courses that I have previously taken.
Some instructors delivered their material very well. Some instructors botched it completely.
Some materials are those that can only be delivered by those who have experience the situation firsthand.
Some materials are generic information that can be found in under a minute using search engine.
But overall, I still give it 5 stars because the good materials and good delivery worth much more than what I paid for, so I can completely disregard the rest and still consider it a steal.
I have attended several sessions and this is my opinion based on my experience with Next MBA in comparation with other courses that I have previously taken.
Some instructors delivered their material very well. Some instructors botched it completely.
Some materials are those that can only be delivered by those who have experience the situation firsthand.
Some materials are generic information that can be found in under a minute using search engine.
But overall, I still give it 5 stars because the good materials and good delivery worth much more than what I paid for, so I can completely disregard the rest and still consider it a steal.
Indonesia